Say you use an advertising network like Google AdSense for serving ads but also accept direct advertisers on your website? Or have you signed up with multiple ad-networks but, due to limited ad space on your site, you will only like to run ads from the network that pays you the most money (read maximum CPM)?
In either of these cases, Google DFP, or DoubleClick for Publishers, could be an ideal solution for you. It is a free ad server from Google, like OpenX, that lets you sell ad space on your website more effectively
You may choose to run banner ads, text ads or even rich-media (like video and flash ads) through DFP. The tool, which was formerly known as Google Ad Manager, requires no downloads or installation and any website publisher can sign-up for the DFP program as long as they have an active Google AdSense account.
In either of these cases, Google DFP, or DoubleClick for Publishers, could be an ideal solution for you. It is a free ad server from Google, like OpenX, that lets you sell ad space on your website more effectively
You may choose to run banner ads, text ads or even rich-media (like video and flash ads) through DFP. The tool, which was formerly known as Google Ad Manager, requires no downloads or installation and any website publisher can sign-up for the DFP program as long as they have an active Google AdSense account.
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